Carlson Rezidor Hotel Group

Carlson Rezidor Hotel Group Success Story

Sandy Russell,
Vice President of Commercial Operations Asia Pacific,
Carlson Rezidor Hotel Group

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$1 : $24ROI for every $1 invested is $24

80.2%Conversion rate* *Awarded RFPs divided by the number of bids submitted

121.3%Increase in unique RFPs

About the Company

As one of the world’s largest and most dynamic hotel companies, Carlson Rezidor Hotel Group maintains a global footprint in 115 countries, comprising roughly 1,200 hotels. The hotel conglomerate has been around for about 75 years and has built seven powerful brands across the world. Some of their notable brands include Radisson, Park Plaza and Country Inns & Suites By Carlson.

"Cvent is one of those tools that I love to speak about because it is one where we have made an investment in marketing and it is delivering business right to the door of our hotels." - Sandy Russell, Vice President of Commercial Operations - Asia Pacific, Carlson Rezidor Hotel Group