Cvent and the GBTA Foundation Present
Cross-Departmental Collaboration: When Event Planning Meets Marketing
While many organizations are fortunate to have a staff of full-time event planners, more often than not, event planning is one of the many hats an employee wears. Understanding the different skill sets of event planners and marketers, and how to effectively collaborate, is a recipe for event success.
79% of research respondents say that collaborating with marketing is valuable/very valuable, but less than half of respondents collaborate always/often.